Corporate Identity Set by ntr23 on Flickr
Identity design…the art of making a fake driver’s license. Well, not really, but something similar in practice.
Where a fake ID has a birthday, a well-designed brand identity has a font. Where a fake ID has a license number, a corporate identity has a color palette.
To summarize it using another person’s words:
“While brands speak to the mind and heart, brand identity is tangible and appeals to the senses. Brand identity is the visual and verbal expression of a brand. [...] Brand identity increases awareness and builds business.”
-Alina Wheeler, Designing Brand Identity
Build Your Brand, Build Your Identity
A brand is your company’s core, even your personal core set of values. Develop that, figure it out, then get a designer to represent that for you.
Don’t stop there, though. Create a video, a podcast, a blog – get your values out in the open. And do it all with a designer’s help – bring in the marketing specialist, too.
Designers, marketers, analysts, SEO specialists – they’re all there to help you build your brand identity. Hopefully you can find a group of skilled individuals that can work well together to keep your identity cohesive and make it excel.
Because a Brand Isn’t Enough
For your brand to be effective, it has to be recognized.
For anything to be instantly recognizable, it has to be consistent. This is where the designer comes into play the most.
A designer can make a package, a book, a set of rules. This set of rules is what everybody else has to follow when creating something related to your brand. Whether it’s a new blog post, video subtitles, or vehicle decals – your designer is going to make sure that everything is visually consistent across the board.
What are you waiting for?
Invest in your own business success. Invest in your own personal success. Get your brand recognized for the great set of values that it is.
Extra Little Note for Designers
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