So you know your ethics. You know your “foundation.” And hopefully you’ve developed a USP. What Time Is It? Image time. Or imagine time, whichever you prefer. This process is something that we find many designers don’t do, but we can’t figure out why. It’s so useful. Create an Influence
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We’ve spoken about corporate identity and brand design, so let’s actually get you started on the path to a great corporate identity and a well-recognized brand. This will be a multi-part series that will guide you step-by-step through the identity creation and design process. By the end of this mini-course,
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Recent (and old) articles around the internet have indicated that multitasking is the devil. Well, maybe not the devil, but a productivity killer, anyway. We support this ideal of no multitasking, and that’s part of the reason why we don’t take on more than 2 projects at a time. Multitasking
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Identity design…the art of making a fake driver’s license. Well, not really, but something similar in practice. Where a fake ID has a birthday, a well-designed brand identity has a font. Where a fake ID has a license number, a corporate identity has a color palette. To summarize it using another
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We realize that sometimes our clients don’t know exactly what we’re talking about when we’re creating a graphic for Project X. Unfortunately, as designers, we have been educated to use a certain “lingo” that might not make sense to individuals without an art or design background. In that light, we’re
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Today we’re going to examine the dark side of business in general for our clients. Failures, mistakes, regrets, etc. You need to know what each one is, and we’re here to help (because we’ve all made mistakes, had failed projects, and regretted doing something). Failure ISN’T BAD First, it’s important
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Ah color – it’s like a fine wine or a cheap bottle of vodka. It can either go right, or very wrong. We’ve already discussed the psychology of color theory, so now we can put it together. We’ll focus on helping clients discover the right combination of colors for their
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Here you go, Clients! This handy little guide is here to teach you when to upgrade or just re-skin your current design, and when NOT to do these things. Sometimes a new design is JUST what you needed, then there are those times when it’s best to just leave things
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Yes, the title is right. Buy our design services! Is that sleazy? Not really. We’re just being very straightforward. We’re not just trying to sell you our services, though, we’re trying to help you understand that it’s OK to sell your own services. Be straightforward with people and they will
Read more... →As we’re starting off, this feels like we’re writing a cheap singles ad for our desired clients… The point still stands, though, if you want to make your web or graphic designer happy to work with you, follow these guidelines and you’ll get great results. I want a significant other
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