We’ve spoken about corporate identity and brand design, so let’s actually get you started on the path to a great corporate identity and a well-recognized brand. This will be a multi-part series that will guide you step-by-step through the identity creation and design process. By the end of this mini-course,
Read more... →Note: This post is a couple of days late, it was saved as a draft and I forgot to schedule it, my mistake. This is an article that I (Josh) have been working on for quite some time. Changes in productivity, systems, and furniture can change the way your day
Read more... →Recent (and old) articles around the internet have indicated that multitasking is the devil. Well, maybe not the devil, but a productivity killer, anyway. We support this ideal of no multitasking, and that’s part of the reason why we don’t take on more than 2 projects at a time. Multitasking
Read more... →Most people make their New Year’s Resolutions in January – we think this is just bad practice. Many articles recently have pointed out that January is a horrible time to make a new resolution – you’re just setting yourself up for failure. But, as the end of the month approaches,
Read more... →Identity design…the art of making a fake driver’s license. Well, not really, but something similar in practice. Where a fake ID has a birthday, a well-designed brand identity has a font. Where a fake ID has a license number, a corporate identity has a colorĀ palette. To summarize it using another
Read more... →Just Josh here today, no editing and reviews, just raw content about the Stop Online Piracy Act (SOPA). It’s no secret that we were against SOPA and PIPA here at Nascent – as a public forum (we have a blog that allows comments), we would have been at considerable risk
Read more... →We realize that sometimes our clients don’t know exactly what we’re talking about when we’re creating a graphic for Project X. Unfortunately, as designers, we have been educated to use a certain “lingo” that might not make sense to individuals without an art or design background. In that light, we’re
Read more... →Want to get more done? Finish projects on time, have an organized workflow, an organized home, and a synced up life? That sounds like a dream-come-true for most designers out there, ourselves included. I believe it’s a design by nature that artists are typically scattered frantic people, but it doesn’t
Read more... →Today we’re going to examine the dark side of business in general for our clients. Failures, mistakes, regrets, etc. You need to know what each one is, and we’re here to help (because we’ve all made mistakes, had failed projects, and regretted doing something). Failure ISN’T BAD First, it’s important
Read more... →Emails, drafts, news, and music. Design is a complicated and busy profession – but there are some things that you can do as a designer to make life easier. An Hour a Day Think you could save 1 hour a day? What about 10 hours per project? You might be
Read more... →




