The Small Design Studio with Big (Green) Plans
Well, it’s time to take some advice and actually build an identity or brand for yourself.
But where to start? What do you absolutely need?
If you want to stick with the bare essentials, all you need is a name and a promise.
Building something from the ground-up requires marketing, recognition, a reputation. A name and a promise can take care of all this.
You can be your own brand. Your customers can take care of your marketing for you. You can stand out by being local in cities full of monster brands.
Just make sure that your promise holds true, and your name is the first one on everybody’s mind when they tell their friends about your product or service.
If your products and services are stellar, you don’t need a logo, business cards, a web site. You need to keep your promises.
Really, it’s all just secondary. Don’t get me wrong, I’d love to sell design services to every company that comes by, but it’s not necessary.
On the other hand, you really should consider a few items to help promote your name and promise.
First up – [intlink id="659" type="page" target="_blank"]the logo[/intlink]. When you decide to get a logo designed, don’t skimp on the cost – invest in a designer or agency that is accomplished at turning a thought into an image.
Do not get your nephew in high school or your best friend’s daughter to do this. Hire a professional to make sure you get the quality and insight that comes with experience and training. Shop around.
Next – [intlink id="656" type="page" target="_blank"]the web site[/intlink]. I would argue that a web site is more important than business cards and letterhead any day of the week. A quality web site is the new business card. Don’t forget a social media presence here (though not entirely necessary). Again, make sure you hire a professional for any web design work.
Your web site should, at the very least, have some way to contact you and additional information about you or your company.
Think of your site as a world-wide billboard. What do you want the world to see? A mediocre sign that looks like…well, not good. Or do you want a professional representation of your company online?
There are other options, of course, but at this point it’s all about image. You may be able to throw your logo at the top of a word document with your contact info to have a quick and easy letterhead. You could even use a pre-made template for business cards.
But do you really want to? If you’re low on cash, yeah. If you have the money to invest, hire a designer.
When you can invest more in your company, here are a few more things to consider (in order of importance):
Clients, what other kinds of branding have you invested in? Designers, what other types of branding material have you created? Let me know in the comments.
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