This is it, the last and final part of market research.

We’ve covered the company, we’ve covered the competition, who’s left?

The people in the crosshairs – the target audience or market.  That’s right, now that we’re done dealing with people in corporations, it’s time to deal with the public. Read more →

We have had a few clients insist that they have developed a new and fresh idea for their company, that it’s never been done before.  They are most definitely lying. 

Fifty years ago this statement may have been true when new technology was flourishing and imaginations were running wild.  Today, sadly enough, it has all been done.

The trick is finding a new way to do what has already been done – take an existing idea and improve it; find a niche. Read more →

Market research is one of the most important aspects of creating a new logo or corporate identity.  The delicate balance of creating a unique design that doesn’t misrepresent a company is a difficult task, and being ignorant of the market your client is trying to break into is a huge mistake.

Knowing a client’s market is key to creating an image that will represent itself well in any given market, as well as stand out from competition. Read more →