I have a treat for you a day late – our first Tutorial Review! In this review, I’m going to give you some feedback on a recent tutorial from VectorTuts+ Premium – Create a Monochrome Portrait. I can’t rewrite the tutorial for you, but I’ll show you my end-result and
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What is a designer’s best friend? If you thought “Adobe” then you were wrong – you should have guessed “coffee.” We actually have a fresh pot brewing while this is being written. There seem to be a few articles about why caffeine kills creativity, but we beg to differ. We
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This is it, the last and final part of market research. We’ve covered the company, we’ve covered the competition, who’s left? The people in the crosshairs – the target audience or market. That’s right, now that we’re done dealing with people in corporations, it’s time to deal with the public.
Read more... →We have had a few clients insist that they have developed a new and fresh idea for their company, that it’s never been done before. They are most definitely lying. Fifty years ago this statement may have been true when new technology was flourishing and imaginations were running wild. Today,
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We promised that we would be doing more design reviews every Sunday after amazon.com’s logo review last week, and we have a new one for you this week. The New School – A University. What’s interesting about this logo is that it is actually a chain of graphics for a
Read more... →Market research is one of the most important aspects of creating a new logo or corporate identity. The delicate balance of creating a unique design that doesn’t misrepresent a company is a difficult task, and being ignorant of the market your client is trying to break into is a huge
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One of my friends once told me “Going to art school doesn’t make you a better artist, it just teaches you how to talk about art.” Throughout my first year at art school, he was correct. It is quite a bit of dry work and very little art, but the
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